BUYING IT SMARTER
Our Chief Disruption Officer, Lynda King, talks about why buying it cheaper is not always as important as buying it better, stronger and smarter.
IS TOO MUCH EXPERIENCE BAD?
Doing things “Old School” or the way that you have always done them might lead to INSANITY – which is doing the same thing over and over again and expecting a different result.
WHO DO YOU HAVE ON THE BUS
If the three P’s in business are People, Process and Product then you better make sure that you are rocking the first P with awesome people. Individuals don’t have to be well rounded but teams do!
WE CAN BUY IT CHEAPER
If the only reason you are using an advertising agency is because they are telling you that the can buy media cheaper then you are making a HUGE MISTAKE.
WE HAD TO CREATE LEVERAGE 10
We saw a broken system and applied decades of experience to provide a model that allows advertisers and brands to take advantage of big agency opportunities without the big agency cost.
WHAT IS THE MAGIC BULLET?
I know that half my advertising is working. I just don’t know which half!
WHAT IS KEEPING YOU UP AT NIGHT?
From the L10 campus in San Diego, Diane Mills weighs in on the benefits of client needs analysis relative to identifying what is keeping a business from growing.
