Don’t Make This Mistake
Having too many “cooks” in your “marketing kitchen” can impact your business negatively.
Test: What Is CAC??
When it comes to measuring the impact of your marketing efforts you need to be well educated as to what it costs your company to acquire a new customer.
START WITH WHAT???
Think, act and communicate from the inside out by starting with your WHY.
CHANGE YOUR THINKING
Change your thinking about what you do for a living and you will get great results!
AGNOSTIC DIAGNOSTIC
Don’t just listen to how well third party vendors tell you that you are doing. Instead, utilize an agnostic customized dashboard that matches up your KPI’s, advertising campaigns and CRM data to get a true, accurate look at your return on investment.
BUYING IT SMARTER
Our Chief Disruption Officer, Lynda King, talks about why buying it cheaper is not always as important as buying it better, stronger and smarter.
IS TOO MUCH EXPERIENCE BAD?
Doing things “Old School” or the way that you have always done them might lead to INSANITY – which is doing the same thing over and over again and expecting a different result.
WHO DO YOU HAVE ON THE BUS
If the three P’s in business are People, Process and Product then you better make sure that you are rocking the first P with awesome people. Individuals don’t have to be well rounded but teams do!
WE CAN BUY IT CHEAPER
If the only reason you are using an advertising agency is because they are telling you that the can buy media cheaper then you are making a HUGE MISTAKE.
WE HAD TO CREATE LEVERAGE 10
We saw a broken system and applied decades of experience to provide a model that allows advertisers and brands to take advantage of big agency opportunities without the big agency cost.
