We bring campaigns to life across every platform and channel with seamless marketing executions that are DRIVEN BY DATA and nurtured with a HUMAN TOUCH.
DNA Session
If you aren’t sure where to start or what to tackle, you’re not alone. One challenge of being on the inside of the brand is becoming too dependent on what’s worked in the past but may produce diminishing returns. If you’re hungry for outside perspective with minimum investment, our DNA Session is a great place to start. Our half day working session is designed with your challenges in mind, and covers a variety of topics for a truly integrated look at what your brand stands for and how and where you’re showing up. It’s also a great way to get to know our team better before committing to a long-term engagement.
But enough about us, we’d love to find out more from you!
Email [email protected] to start the conversation.
We bring campaigns to life across every platform and channel with seamless marketing executions that are DRIVEN BY DATA and nurtured with a HUMAN TOUCH.
Driven by vision.
Solved with creativity.
Powered by collective force (and AI).
PHASE 1
Data Enrichment
Our team of data scientists enriches voter data with 350+ economic, lifestyle, persona & demographic attributes.
PHASE 2
Data Discovery
The optimized data and AI provides deeper insights to create action plans and advertising spend efficiencies.
PHASE 3
Data in Action
Dynamic content is created and implemented in a 5 step process to deliver content that resonates with the voter.
Working with you.
Our team of data scientists enrich voter data to deliver a comprehensive Voter Segmentation Report. We aim to achieve the following goals:
- Understand what’s important to voters by indexing voter data against various economic, persona & demographic attributes. See example.
- Utilize enriched voter data to strengthen dynamic content and audience targeting efforts, especially as it relates to OTT, targeted direct mail, digital lookalike audiences, geo-fencing, and email campaigns.
Data discovery.
Behavioral
Understand voters' behaviors and what motivates them to vote the way they do.
Media
Determine the media consumption habits of voters to maximize reach.
Demographic
Identify hundreds of demographic attributes like ethnicity and marital status.
Persona
Uncover voters' persona profiles to reach them when and how they prefer.
Make your data actionable.
Ways to strengthen political advertising efforts with Voter Segmentation Data:
- Use data trends to segment marketing lists and personalize content campaigns
- Allocate advertising budgets to highest performing audiences and sources
- Narrow targeting for digital marketing campaigns and generate lookalike audiences.
- Understand messaging opportunities
- Geo-targeting areas and opportunities
- And much more!
